How to optimize site search results for higher conversion rates

A talk by Steve Lamar
Senior Web Analyst, Blue Moon Digital

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About this talk

People who use site search on ecommerce websites are up to 300% more likely to make a purchase - so, why are you neglecting these coveted users? Learn how to increase your site's conversion rate by tracking and optimizing your customers' search queries.

Here is the accompanying blog post that walks through the specifics of getting GA setup:

Steve Lamar

For the the past 10 years, Steve has helped eCommerce teams optimize their websites and increase performance in their digital marketing channels. Connect on Twitter @stevejlamar or LinkedIn at

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