Paul Boag

Paul Boag

Paul is a leader in conversion optimisation, digital transformation and UX design thinking.

Categories covered by Paul

Talks covered by this speaker


Why dark patterns are bad for business

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About this Speaker

Paul Boag is a leader in conversion optimisation, digital strategy and user experience design. He has been working with diverse organisations such as The European Commission, PUMA and Doctors Without Borders for over 25 years. Through consultancy and training, he helps organisations better connect with today’s digital consumers. Paul is also a well-respected figure in the digital sector. Author of six books, including Click, Digital Adaptation and User Experience Revolution. Finally, he is a prolific writer for numerous publications, including his blog, and regularly speaks internationally.

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